Media Pain is an annual one-day conference for the Ukrainian media community, organized by the Media Development Foundation. The event features three panel discussions where speakers address the latest challenges facing the media industry.
Traditionally, the conference takes place in Kyiv at the end of the year, serving as a platform to reflect on the experiences of Ukraine’s independent newsrooms. It gathers around 300 participants, including leading media managers, journalists, and editors.
In 2023, the conference was titled “Back to the Future”, highlighting the importance of media innovation and progress despite the ongoing challenges of war.
In 2025, the main theme was “Exit from the Desert”, emphasizing the role of media leadership in the face of potential political changes in Ukraine.